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Fashion weeks are definitely the craziest of the year! Fashion show and events follow each other, one after another, nonstop. It’s amazing but, at the same time, very stressful for my skin. Dark circles are just around the corner, ready to mess up your pictures.

The best way to take care of your skin is enclosed in this word: hydration. For crazy, busy weeks like these, hydration is fundamental. For that reason I made a decision: to reveal all the secrets about my beauty routine during the fashion weeks -and busy days in general, from office to sporting ones.

My secret is Aquapower by Biotherm Homme, who contains literally five thousand liters of waters in a bottle. It’s incredible how, with a simple gesture, you can feel fresh and relieved. And I can honestly say that this effect is perfectly maintained for all the day. I didn’t believe it until I tried it. 48 hours of deep hydration, a light, fresh and comfortable jelly texture, suited for every occasion, from a fashion show in Milan to a day in your office.

Aquapower by Biotherm Homme is my favorite day and night cream, a close ally for a man who has a dynamic life like me.


Le settimane della moda sono le più impegnative dell’anno! Fashion show ed eventi si susseguono uno dopo l’altro, senza fermarsi mai. È fantastico, ma allo stesso tempo è molto stressante per la pelle. Le occhiaie sono dietro l’angolo, pronte a rovinarti le foto.

Il modo migliore per prendersi cura della propria pelle è racchiuso in questa parola: idratazione. Per giornate assurdamente impegnate come questa, l’idratazione si rivela fondamentale. Per questa ragione ho preso una decisione: rivelarvi tutti i segreti della mia beauty routine durante le fashion week -ed in generale per le giornate piene di impegni, da quelle in ufficio a quelle in cui mi dedico allo sport.

Il mio segreto è Aquapower di Biotherm Homme, che contiene letteralmente cinquemila litri di acqua in un flacone. È incredibile come, con un unico semplice gesto, possa sentirmi tanto rinvigorito. E devo ammettere che questa sensazione profonda mi ha accompagnato tutto il giorno. Non ci credevo, finchè non l’ho provato. 48 ore di estrema idratazione per un gel dalla texture fresca, leggera e confortevole, adatta ad ogni occasione, da una giornata di sfilate a Milano ad una giornata in ufficio.

Aquapower di Biotherm Homme è il mio asso nella manica, un alleato prezioso per ogni uomo che vive una vita dinamica come la mia.

Tag: My grooming routine before going to fashion shows


  1. I think it’s safe to say that you & you alone are the greatest asset to the world of men’s fashion, certainly the most friendly toward’s your follower’s & fan’s. I know your selling great product’s that’s your career & the way you make your living, but you do it a such a friendly way & even show us your private family trip’s & moment’s NOBODY ELSE DOES THAT!!! and that’s what set’s you apart from all other male model’s THANKYOU for your generous spirit & I hope you’ll keep doin it this way for along time to come with 3 million follower’s you must be doin something right! BRAVO to you Mariano!

  2. I just want to say you that you are my role model Mariano.I love your pics,your dressing styles,eye wears and lot more things… I am your biggest friend Mariano. One of my biggest dream is to meet you atleast once in my life. I hope god will give me that chance to meet you….😂

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